New Generic Top Level Domains (gTLD)

icann-new-gtldsICANN will soon release over 1,000 “New Generic Top Level Domains” (New gTLD), including many brand names like .delmonte, .xbox, .mcdonalds and .showtime — even .godaddy and .bestbuy.

Here is a partial list of some of the more interesting domain extensions (TLDs):

  • .book
  • .store
  • .med
  • .dentist
  • .doctor
  • .school
  • .science
  • .wtf (really?)
  • .realestate
  • .condos
  • .services
  • .solutions
  • .kids
  • .sucks (like .xxx, big companies will be forced to buy)
  • .foundation

Is this going to cause a land-rush for new domain registration? Who will benefit besides ICANN? Will businesses feel compelled to register hundreds of new domains in order to protect their brands and intellectual property? Will there be a huge secondary market for these names as business realize they were too late? (How much is worth, for example?) With so many new TLDs available, will registration pricing come down?

No one requested “.etc”. Bummer. That would have been perfect forĀ Science, Etc., a small, private school in Fort Worth that we support.

What do you think?


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